Giuseppe (Pippo) Russo was born 1928, in a small town, Belpasso, located in the province of Catania, at the foot of the Etna volcano destroyed by an eruption in 1669,. He came from a farming family and loved his land greatly consequently in 1950 he decided to build a small Oil Mill in the historic centre of the small town, located just beneath his home. He fulfilled his dream by transforming the marvellous fruits of his fertile land – the Nocellara olives into an extra virgin olive oil for the people living there. Together with his wife Lucia and later with his daughters Grazia and Guisi, he launched his activity animated by a great passion, living harmoniously surrounded by their oil making lives. He watched his daughters playing amongst the jute sacks, full of the large, green stone fruits, in an Oil Mill releasing the intense aromas of newly made oil.